Firebird Institute of Research in Management
was established to create world-class’ Contemporary Management Leadership. Initially, it was launched as a vital leadership development initiative within the Bannari Amman Spinning Mills/Shiva Texyarn Group of Companies. However, it later evolved to offer a full-time Programme in Management.

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THE PROGRAMME :

The two-year full-time PGDM programme at Firebird Institute of Research in Management, approved by AICTE, is Industry-linked. Students work under the mentorship of corporate managers, gaining practical management insights. They also earn an MBA from Multimedia University, Malaysia, and a PGP from Academic Partners with Industry-focused specialization.

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Why Firebird ?

  • Daily Internship For 4 To 5 Hours During The 2-year Study Period.
  • A 2 To 3-Month Full-time Summer Internship.
  • One Month Of International Exposure, Covering Academics, Research, Industry, And Business Tourism.
  • Domestic & International Placements.
  • Highest CTC: ₹21.98 Lakhs; Lowest CTC: ₹6.5 Lakhs; 100% Placement With Projected Average CTC: ₹9 Lakhs.
  • In-house Entrepreneurial Ventures For Aspiring Business Leaders.
  • Access To International Mentorship Programs.
  • Scholarships Of ₹1.20 Lakhs For Eligible Students.
  • Cost Of Food And Accommodation For 2 Years Is Sponsored By The Parent Organization.
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CORE AREAS OF LEARNING

Foundation Stage: Core Knowledge

Quantitative Techniques
Introduction to Business Analytics
Business Research Methods
Organizational Behavior
Financial Reporting, Statement and Analysis
Marketing Management
Corporate Finance
Operations Management
Human Resource Management
Supply Chain Management

Advanced Stage: Strategic and Analytical Depth

Business Intelligence and Data Analytics
HR Analytics
Digital and Social Media Marketing
Corporate Strategy

Capstone Stage: Leadership and Practical Applications

Environment, Social, and Corporate Governance (ESG)
Personal Finance
Entrepreneurship
Leadership
Action Learning Program
Business Simulation

www.firebird.ac.in
[email protected]
79040 70856, 79040 71984
Golf Club Road, Chettipalayam, Coimbatore - 641 201